湖南省人民政府办公厅关于印发《进一步激发文化和旅游消费潜力的若干措施》的通知

进一步激发文化和旅游消费潜力的若干措施

一、推出消费惠民便民利民措施。继(ji)续推(tui)动国(guo)(guo)有(you)景(jing)区门(men)票(piao)降价，落实景(jing)区门(men)票(piao)减免、景(jing)区免费(fei)(fei)开放日等(deng)(deng)政策。鼓励文(wen)(wen)化(hua)(hua)旅(lv)(lv)游企业组(zu)建经营联合体，实施文(wen)(wen)化(hua)(hua)旅(lv)(lv)游休闲(xian)“优(you)惠(hui)套餐”。持(chi)(chi)续推(tui)广(guang)“锦绣(xiu)潇湘(xiang)”全域旅(lv)(lv)游一卡通(tong)，探索建立整合资(zi)源、跨(kua)界营销(xiao)、票(piao)价补贴等(deng)(deng)有(you)效机(ji)制(zhi)，引导消费(fei)(fei)者(zhe)积极参与各(ge)(ge)类文(wen)(wen)化(hua)(hua)和(he)(he)旅(lv)(lv)游活(huo)(huo)动。持(chi)(chi)续开展省(sheng)(sheng)外“千(qian)趟专列(lie)(lie)·千(qian)趟包机(ji)”游湖南、“锦绣(xiu)潇湘(xiang)任你(ni)游”等(deng)(deng)文(wen)(wen)化(hua)(hua)旅(lv)(lv)游推(tui)广(guang)促销(xiao)活(huo)(h⛎uo)动，扩大国(guo)(guo)内文(wen)(wen)化(hua)(hua)旅(lv)(lv)游消费(fei)(fei)。鼓励金融(rong)(rong)机(ji)构(gou)在(zai)依(yi)法合规前提下(xia)，线上线下(xia)融(rong)(rong)合发行(xing)文(wen)(wen)化(hua)(hua)和(he)(he)旅(lv)(lv)游联名银行(xing)卡，推(tui)出特(te)惠(hui)商户、特(te)定(ding)景(jing)区门(men)票(piao)、特(te)定(ding)旅(lv)(lv)游项目、旅(lv)(lv)游区专属纪念品等(deng)(deng)持(chi)(chi)卡消费(fei)(fei)专项折扣活(huo)(huo)动。（责任单(dan)位(wei)：省(sheng)(sheng)发展改革委、省(sheng)(sheng)财政厅(ting)、省(sheng)(sheng)文(wen)(wen)化(hua)(hua)和(he)(he)旅(lv)(lv)游厅(ting)、省(sheng)(sheng)商务(wu)厅(ting)、省(sheng)(sheng)地方金融(rong)(rong)监管局、人(ren)民银行(xing)长沙中(zhong)心支(zhi)行(xing)、湖南银保监局和(he)(he)各(ge)(ge)市(shi)州(zhou)人(ren)民政府。以下(xia)均需各(ge)(ge)市(shi)州(zhou)政府负责、不再列(lie)(lie)出）

二、推进文旅消费试点示范。在总结推(tui)(tui)广长沙(sha)市、株洲市、郴州(zhou)市成功创(chuang)建(jian)为国家(jia)(jia)文(wen)(wen)化和(he)(he)旅(lv)(lv)游(you)消(xiao)费示(shi)范城(cheng)市、试点(dian)城(cheng)市的(de)经验模式基础(chu)上，继(ji)续支(zhi)持(chi)长沙(sha)市创(chuang)建(jian)国际消(xiao)费中(zhong)心城(cheng)市，支(zhi)持(chi)张家(jia)(jia)界市、常德市、湘潭市等(deng)(deng)市州(zhou)创(chuang)建(jian)国家(jia)(jia)文(wen)(wen)化和(he)(he)旅(lv)(lv)游(you)消(xiao)费试点(dian)城(cheng)市，创(chuang)建(jian)一批(pi)省(sheng)(sheng)级文(wen)(wen)化和(he)(he)旅(lv)(lv)游(you)消(xiao)费示(shi)范城(cheng)市，推(tui)(tui)动(doꦉng)疫后文(wen)(wen)化和(he)(he)旅(lv)(lv)游(you)消(xiao)费振兴。鼓励建(jian)设集文(wen)(wen)创(chuang)商(shang)(shang)店、特色书店、小剧(ju)场、文(wen)(wen)化娱(yu)乐场所等(deng)(deng)多种业态于一体(ti)的(de)消(xiao)费集聚地。推(tui)(tui)进文(wen)(wen)化产(chan)业和(he)(he)旅(lv)(lv)游(you)产(chan)业融(rong)合(he)发展(zhan)(zhan)示(shi)范区创(chuang)建(jian)，引入文(wen)(wen)化和(he)(he)旅(lv)(lv)游(you)消(xiao)费新型业态，搭建(jian)文(wen)(wen)化和(he)(he)旅(lv)(lv)游(you)消(xiao)费平(ping)台。积极创(chuang)建(jian)全国体(ti)育旅(lv)(lv)游(you)示(shi)范省(sheng)(sheng)，推(tui)(tui)动(dong)体(ti)育和(he)(he)旅(lv)(lv)游(you)融(rong)合(he)发展(zhan)(zhan)。(责任单位:省(sheng)(sheng)文(wen)(wen)化和(he)(he)旅(lv)(lv)游(you)厅(ting)(ting)、省(sheng)(sheng)发展(zhan)(zhan)改革委、省(sheng)(sheng)财政厅(ting)(ting)、省(sheng)(sheng)商(shang)(shang)务厅(ting)(ting)、省(sheng)(sheng)体(ti)育局、省(sheng)(sheng)新闻出版(ban)局)

三、加快高等级景区和文旅消费集聚区建设。探索景(jing)(jing)(jing)(jing)(jing)区(qu)(qu)所有权(quan)、管(guan)理(li)权(quan)和(he)(he)经营(ying)权(quan)分(fen)离改革，大(da)力推进旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)景(jing)(jing)(jing)(jing)(jing)区(qu)(qu)（点）企(qi)业(ye)化(hua)(hua)(hua)经营(ying)、市场化(hua)(hua)(hua)运作，催生(sheng)一(yi)(yi)批(pi)符(fu)合现(xian)代企(qi)业(ye)制(zhi)度的经营(ying)实体(ti)和(he)(he)市场主体(ti)。对(dui)人(ren)流(liu)量(liang)达(da)到一(yi)(yi)定数(shu)量(liang)的3A级(ji)以上景(jing)(jing)(jing)(jing)(jing)区(qu)(qu)优先(xian)支持其创(chuang)建(jian)更高(gao)一(yi)(yi)级(ji)的A级(ji)景(jing)(jing)(jing)(jing)(jing)区(qu)(qu)，重点支持创(chuang)建(jian)一(yi)(yi)批(pi)国(guo)家5A级(ji)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)景(j🍨ing)(jing)(jing)(jing)(jing)区(qu)(qu)、国(guo)家级(ji)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)度假区(qu)(qu)。严格执行等级(ji)景(jing)(jing)(jing)(jing)(jing)区(qu)(qu)常态化(hua)(hua)(hua)退出管(guan)理(li)机制(zhi)，对(dui)游(you)(you)(you)(you)客好评率较低、社会反响(xiang)较差、发(fa)生(sheng)重大(da)安全事(shi)故、人(ren)流(liu)量(liang)不达(da)标的景(jing)(jing)(jing)(jing)(jing)区(qu)(qu)，视情节给予摘牌等措施(shi)处(chu)理(li)。对(dui)社会效益(yi)和(he)(he)经济效益(yi)明显、人(ren)流(liu)量(liang)大(da)的景(jing)(jing)(jing)(jing)(jing)区(qu)(qu)给予适当奖励，发(fa)挥高(gao)等级(ji)景(jing)(jing)(jing)(jing)(jing)区(qu)(qu)在引人(ren)流(liu)、促消(xiao)费方面的示范引领作用。按照旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)产业(ye)化(hua)(hua)(hua)发(fa)展(zhan)要求，推动(dong)单一(yi)(yi)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)要素(su)(su)规(gui)模化(hua)(hua)(hua)发(fa)展(zhan)和(he)(he)多种旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)要素(su)(su)聚集发(fa)展(zhan)，着力建(jian)设文化(hua)(hua)(hua)和(he)(he)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)创(chuang)意产业(ye)园区(qu)(qu)，推动(dong)康养旅(lv)(lv)(lv)(lv)游(you)(you)(you)(y♓ou)、旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)装备(bei)制(zhi)造(zao)产业(ye)、旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)商品产销、餐饮体(ti)验集聚区(qu)(qu)建(jian)设。加快长(zhang)沙马栏山(shan)视频文创(chuang)产业(ye)园、湘(xiang)潭昭山(shan)文化(hua)(hua)(hua)产业(ye)园、长(zhang)沙天心文化(hua)(hua)(hua)（广告）产业(ye)园等特色(se)文化(hua)(hua)(hua)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)产业(ye)园区(qu)(qu)建(jian)设。(责任(ren)单位:省(sheng)委宣传部、省(sheng)文化(hua)(hua)(hua)和(he)(he)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)厅、省(sheng)发(fa)展(zhan)改革委、省(sheng)工(gong)业(ye)和(he)(he)信息化(hua)(hua)(hua)厅、省(sheng)生(sheng)态环境厅、省(sheng)商务厅、省(sheng)广电局(ju))

四、实施智慧文旅工程。拓展(zhan)(zhan)互(hu)(hu)联网(wang)(wang)技术在(zai)文化(hua)(hua)和(he)旅(lv)游(you)领域应用，加(jia)快文化(hua)(hua)旅(lv)游(you)大数据(ju)工(gong)程建设(she)，推(tui)进全省(sheng)(sheng)智(zhi)(zhi)慧旅(lv)游(you)体系(xi)建设(she)，建好(hao)“锦绣(xiu)潇湘·湖南文旅(lv)”云平台，逐(zhu)步(bu)实(shi)现(xian)文化(hua)(hua)旅(lv)游(you)智(zhi)(zhi)慧监管(guan)、智(zhi)(zhi)慧营销和(he)智(zhi)(zhi)慧服(fu)务(wu)。引导演出、文化(hua)(hua)娱(yu)乐(le)、景区景点等场所广泛应用互(hu)(hu)联网(wang)(wang)售票(piao)、二(er)维码售票(piao)。推(tui)动(dong)实(shi)施移动(dong)支(zhi)付便民(min)示(shi)范工(gong)程，提(ti)高文化(hua)(hua)和(he)旅(lv)游(you)消(xiao)费(fei)场所🌱银(yin)(yin)行(xing)卡使(shi)用便捷(jie)度(du)，推(tui)广移动(dong)互(hu)(hu)联网(wang)(wang)新兴(xing)支(zhi)付方(fang)式。支(zhi)持有条件的(de)文化(hua)(hua)和(he)旅(lv)游(you)企(qi)业积极申报省(sheng)(sheng)级(ji)文化(hua)(hua)和(he)科(ke)技融(rong)(rong)(rong)合(he)(he)示(shi)范基地，促进文化(hua)(hua)和(he)科(ke)技深度(du)融(rong)(rong)(rong)合(he)(he)。支(zhi)持有条件的(de)旅(lv)游(you)企(qi)业与(yu)金融(rong)(rong)(rong)机(ji)构合(he)(he)作进行(xing)互(hu)(hu)联网(wang)(wang)金融(rong)(rong)(rong)创新，打造(zao)在(zai)线旅(lv)游(you)第三方(fang)支(zhi)付平台。到2022年(nian)，4A级(ji)以上景区实(shi)现(xian)免费(fei)Wi-Fi、智(zhi)(zhi)能(neng)导游(you)、电子讲解、在(zai)线预(yu)订、信息推(tui)送等功能(neng)全覆(fu)盖；5A级(ji)国有景区全面实(shi)行(xing)门票(piao)预(yu)约制度(du)。（责任单(dan)位：省(sheng)(sheng)文化(hua)(hua)和(he)旅(lv)游(you)꧟厅(ting)(ting)(ting)、省(sheng)(sheng)发(fa)展(zhan)(zhan)改革(ge)委、省(sheng)(sheng)科(ke)技厅(ting)(ting)(ting)、省(sheng)(sheng)商务(wu)厅(ting)(ting)(ting)、省(sheng)(sheng)地方(fang)金融(rong)(rong)(rong)监管(guan)局(ju)、人民(min)银(yin)(yin)行(xing)长沙中心(xin)支(zhi)行(xing)、省(sheng)(sheng)通信管(guan)理局(ju)）

五、发展假日和夜间文旅经济。落实带(dai)薪(xin)休(xiu)假制(zhi)度，鼓(gu)励单位与(yu)职工(gong)（机(ji)关工(gong)作人(ren)员按(an)有关规定执(zhi)行）结合工(gong)作安排和(he)个人(ren)需要分(fen)段灵活安排带(dai)薪(xin)年休(xiu)假、错峰休(xiu)假。大(da)力(li)发展夜(ye)(ye)间(jian)(jia🃏n)文旅(lv)经济(ji)。打(da♎)造“灯光节(jie)”“无人(ren)机(ji)表演(yan)秀”等(deng)(deng)城市夜(ye)(ye)间(jian)(jian)节(jie)会品牌(pai)。完善城市重要节(jie)点的夜(ye)(ye)景亮化(hua)设施，改善城市夜(ye)(ye)景环境，优(you)化(hua)文化(hua)和(he)旅(lv)游场所夜(ye)(ye)间(jian)(jian)餐饮(yin)、购物、演(yan)艺等(deng)(deng)服(fu)(fu)务(wu)，丰(feng)富城市夜(ye)(ye)间(jian)(jian)经济(ji)的内涵和(he)元(yuan)素(su)。鼓(gu)励建(jian)设24小时(shi)书店、自助图书馆。支持有条件(jian)的旅(lv)游景区在保(bao)证安全、避免扰民的情(qing)况下开展夜(ye)(ye)间(jian)(jian)游览服(fu)(fu)务(wu)。到2022年，建(jian)设5个以上国家级夜(ye)(ye)间(jian)(jian)文化(hua)和(he)旅(lv)游消(xiao)费(fei)集(ji)聚(ju)区，建(jian)设一(yi)批省(sheng)(sheng)级夜(ye)(ye)间(jian)(jian)文化(hua)和(he)旅(lv)游消(xiao)费(fei)集(ji)聚(ju)区，夜(ye)(ye)间(jian)(jian)文化(hua)和(he)旅(lv)游消(xiao)费(fei)规模持续扩大(da)。（责任(ren)单位：省(sheng)(sheng)委(wei)组织部、省(sheng)(sheng)文化(hua)和(he)旅(lv)游厅、省(sheng)(sheng)发展改革(ge)委(wei)、省(sheng)(sheng)人(ren)力(li)资源社会保(bao)障厅、省(sheng)(sheng)住房城乡(xiang)建(jian)设厅、省(sheng)(sheng)商务(wu)厅、省(sheng)(sheng)新(xin)闻出版局）

六、开展乡村旅游消费行动。大力发(fa)(fa)(fa)展(zhan)(zhan)(zhan)乡(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)民宿(su)，深入(ru)实(shi)施(shi)“引客入(ru)湘”“旅(lv)(lv)(lv)(lv)行社(she)送客入(ru)村(cun)(cun)(cun)(cun)(cun)”奖励(li)计划(hua)，鼓励(li)各(ge)(ge)(ge)地结合实(shi)际推(tui)(tui)出乡(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)“吃(chi)住行游(you)(you)(you)(you)(you)购娱”或“一(yi)日游(you)(you)(you)(you)(you)”线路消费套餐等(deng)系列线上线下特色消费产(chan)(chan)(chan)品(pin)，刺激乡(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)消费增(zeng)长。着力把优(you)质(zhi)特色农(nong)产(chan)(chan)(chan)品(pin)开(kai)发(fa)(fa)(fa)包装成文化(hua)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)产(chan)(chan)(chan)品(pin)，引导广(guang)大游(you)(you)(you)(you)(you)客通过(guo)优(you)先(xian)采购、预留采购份额(e)等(deng)方式，加大对乡(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)欠发(fa)(fa)(fa)达(da)地区(qu)文化(hua)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you𒅌)(you)产(chan)(chan)(chan)品(pin)采购力度，鼓励(li)各(ge)(ge)(ge)级(ji)工会按有关(guan)规定(ding)将(jiang)工会活(huo)动目的(de)地优(you)先(xian)安排在乡(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)欠发(fa)(fa)(fa)达(da)地区(qu)，通过(guo)“以购代捐(juan)”等(deng)方式优(you)先(xian)采购乡(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)欠发(fa)(fa)(fa)达(da)地区(qu)文化(hua)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)产(chan)(chan)(chan)品(pin)，推(tui)(tui)动农(nong)民持(chi)续增(zeng)收。实(shi)施(shi)休闲农(nong)业(ye)(ye)(ye)和(he)乡(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)精品(pin)工程，建设(she)一(yi)批中国美丽(li)休闲乡(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)、休闲农(nong)业(ye)(ye)(ye)集聚发(fa)(fa)(fa)展(zhan)(zhan)(zhan)示范村(cun)(cun)(cun)(cun)(cun)和(he)休闲农(nong)业(ye)(ye)(ye)示范农(nong)庄。继续推(tui)(tui)进(jin)全国和(he)省(sheng)(sheng)级(ji)乡(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)重点村(cun)(cun)(cun)(cun)(cun)建设(she)，支(zhi)持(chi)乡(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)重点村(cun)(cun)(cun)(cun)(cun)基础设(she)施(shi)、公共(gong)服务设(she)施(shi)、旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)项(xiang)目建设(she)和(he)开(kai)展(zhan)(zhan)(zhan)市(shi)场(chang)推(tui)(tui)广(guang)活(huo)动。鼓励(li)各(ge)(ge)(ge)地整合各(ge)(ge)(ge)类(lei)资金(jin)支(zhi)持(chi)乡(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)重点村(cun)(cun)(cun)(cun)(cun)、巩固和(he)拓展(zhan)(zhan)(zhan)脱(tuo)贫攻坚(jian)成果与乡(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)振(zhen)兴有效衔接任(ren)务重点村(cun)(cun)(cun)(cun)(cun)发(fa)(fa)(fa)展(zhan)(zhan)(zhan)休闲农(nong)业(ye)(ye)(ye)和(he)乡(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)，促(cu)进(jin)农(nong)村(cun)(cun)(cun)(cun)(cun)一(yi)二三产(chan)(chan)(chan)业(ye)(ye)(ye)融合发(fa)(fa)(fa)展(zhan)(zhan)(zhan)。（责任(ren)单位(wei)：省(sheng)(sheng)文化(hua)和(he)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)厅(ting)(ting)(ting)、省(sheng)(sheng)发(fa)(fa)(fa)展(zhan)(zhan)(zhan)改(gai)革委、省(sheng)(sheng)财(cai)政厅(ting)(ting)(ting)、省(sheng)(sheng)农(nong)业(ye)(ye)(ye)农(nong)村(cun)(cun)(cun)(cun)(cun)厅(ting)(ting)(ting)、省(sheng)(sheng)扶贫办、省(sheng)(sheng)总工会）

七、大力发展入境旅游。以长(zhang)沙、张家界、郴州(zhou)、衡阳(yang)、岳阳(yang)等地为重点突破(po)，加(jia)(jia)快湖(hu)南文化(hua)(hua)和旅(lv)游(you)(you)国际化(hua)(hua)步伐。以长(zhang)沙四小时航(hang)空经济圈建(jian)设(she)为契机，研究(jiu)出(chu)台促进入境(jing)旅(lv)游(you)(you)的(de)政策措施。加(jia)(jia)快开发(fa)针(zhen)对(dui)外(wai🐻)国人144小时过境(jing)免签政策的(de)精品旅(lv)游(you)(you)线路(lu)。加(jia)(jia)强与四川等入境(jing)旅(lv)游(you)(you)大省合作(zuo)，推动(dong)实现资源共建(jian)共享。实施“湖(hu)南入境(jing)旅(lv)游(you)(you)全球战略合作(zuo)伙伴计(ji)划”，培育一(yi)批入境(jing)旅(lv)游(you)(you)骨(gu)干企业，支持在(zai)(zai)主要(yao)客(ke)源地设(she)立直(zhi)接与供应商平台相衔接的(de)湖(hu)南文化(hua)(hua)和旅(lv)游(you)(you)推广中(zhong)心，在(zai)(zai)全省对(dui)外(wai)经贸文化(hua)(🍃hua)重要(yao)活动(dong)中(zhong)统(tong)一(yi)使用“锦绣潇湘”整体形象标识、宣(xuan)传片、宣(xuan)传品，积极拓(tuo)展“一(yi)带一(yi)路(lu)”沿线新(xin)兴市场。提(ti)升景区景点、餐饮住宿、购(gou)物娱乐、机场车站(zhan)等场所多语种服(fu)务水平，持续(xu)改善入境(jing)旅(lv)游(you)(you)环境(jing)，推动(dong)入境(jing)消(xiao)费规模保持持续(xu)扩大态(tai)势(shi)。(责任单位:省文化(hua)(hua)和旅(lv)游(you)(you)厅(ting)、省委外(wai)事办)

八、挖掘旅游购物潜力。实施湖(hu)南(nan)文(wen)(wen)(wen)化(hua)(hua)创(chuang)(chuang)(chuang)意旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)商(shang)品(pin)(pin)(pin)提质(zhi)升级计划，建立门类齐全的旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)商(shang)品(pin)(pin)(pin)体系(xi)。开展旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)购(gou)物(wu)示(shi)范创(chuang)(chuang)(chuang)建工作，努(nu)力(li)提高文(wen)(wen)(wen)创(chuang)(chuang)(chuang)产(chan)品(pin)(pin)(pin)、旅(🔴lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)商(shang)品(pin)(pin)(pin)、旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)纪(ji)念(nian)品(pin)(pin)(pin)在旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)消费(fei)中(zhong)的比(bi)重(zhong)(zhong)。加(jia)快文(wen)(wen)(wen)化(hua)(hua)文(wen)(wen)(wen)物(wu)单(dan)位(wei)文(wen)(wen)(wen)化(hua)(hua)创(chuang)(chuang)(chuang)意产(chan)品(pin)(pin)(pin)开发(fa)，适时将文(wen)(wen)(wen)化(hua)(hua)文(wen)(wen)(wen)物(wu)单(dan)位(wei)文(wen)(wen)(wen)化(hua)(hua)创(chuang)(chuang)(chuang)意产(chan)品(pin)(pin)(pin)开发(fa)试点扩大至符合条件的博物(wu)馆(guan)、图书馆(guan)，培育一批文(wen)(wen)(wen)化(hua)(hua)创(chuang)(chuang)(chuang)意领军(jun)单(dan)位(wei)和产(chan)品(pin)(pin)(pin)品(pin)(pin)(pin)牌(pai)。通过(guo)举办(ban)文(wen)(wen)(wen)创(chuang)(chuang)(chuang)旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)商(shang)品(pin)(pin)(pin)大赛、参展评选、质(zhi)量等级认定(ding)等方式重(zhong)(zhong)点扶持(chi)一批旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)商(shang)品(pin)(pin)(pin)研发(fa)、生产(chan)销售企业，扩大湖(hu)南(nan)特色旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)商(shang)品(pin)(pin)(pin)品(pin)(pin)(pin)牌(pai)影响力(li)和知(zhi)名度(du)。用好国(guo)家相关政(zheng)策，增开口岸(an)入境免(mian)税店。加(jia)大对购(gou)物(wu)街区宣传推广力(li)度(du)，大力(li)发(fa)展在线(xian)旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)商(shang)品(pin)(pin)(pin)销售。（责(ze)任(ren)单(dan)位(wei)：省文(wen)(wen)(wen)化(hua)(hua)和旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)厅、省商(shang)务厅、省文(wen)(wen)(wen)物(wu)局）

九、培育高品质的旅游演艺和综艺节目。通(tong)过政府引导(dao)(dao)、市场主(zhu)导(dao)(dao)，构建多(duo)层次、多(duo)元(yuan)化(hua)、高品(pin)质的旅(lv)(lv)游(you)演(yan)(yan)(yan)艺产品(pin)供给体(ti)系(xi)。大力(li)发展(zhan)张家界旅(lv)(lv)游(you)演(yan)(yan)(yan)艺，着(zhe)力(li)将其打造成中国旅(lv)(lv)游(you)演(yan)(yan)(yan)艺之都。鼓励各(ge)类(lei)(lei)文(wen)(wen)(wen)(wen)艺团体(ti)、演(yan)(yan)(yan)艺企业(ye)、旅(lv)(lv)游(you)景(jing)区(qu)(qu)开(kai)发制(zhi)作反(fan)映湖(hu)(hu)(hu)(hu)南(nan)革命文(wen)(wen)(wen)(wen)化(hua)和民(min)族民(min)俗(su)文(wen)(wen)(wen)(wen)化(hua)的精品(pin)文(wen)(wen)(wen)(wen)艺剧目(mu)，支持运用现(xian)代高新技术打造中小型、主(zhu)题性、特(te)(te)色类(lei)(lei)、定制(zhi)类(lei)(lei)文(wen)(wen)(wen)(wen)化(hua)旅(lv)(lv)游(you)演(yan)(yan)(yan)艺产品(pin)。支持条件成熟的旅(lv)(lv)游(you)演(yan)(yan)(yan)艺项目(mu)向艺术教育(yu)、文(wen)(wen)(wen)(wen)创(chuang)设计(ji)、展(zhan)览展(zhan)示、餐饮住宿、休闲娱乐(le)等综(zong)合(he)配套业(ye)态转型。鼓励各(ge)类(lei)(lei)经营主(zhu)体(ti)利(li)用室外广(guang)场、商业(ye)综(zong)合(he)体(ti)、老厂房、产业(ye)园区(qu)(qu)等拓(tuo)展(zhꦐan)中小型旅(lv)(lv)游(you)演(yan)(yan)(yan)艺空(kong)间。充分发挥湖(hu)(hu)(hu)(hu)南(nan)广(guang)电等省(sheng)内(nei)媒(mei)体(ti)资(zi)源优势，包装策划一批(pi)围绕省(sheng)内(nei)旅(lv)(lv)游(you)资(zi)源为载(zai)体(ti)的综(zong)艺节目(mu)，提升湖(hu)(hu)(hu)(hu)南(nan)文(wen)(wen)(wen)(wen)化(hua)和旅(lv)(lv)游(you)资(zi)源品(pin)牌(pai)影响力(li)。将湖(hu)(hu)(hu)(hu)湘(xiang)文(wen)(wen)(wen)(wen)化(hua)、红色文(wen)(wen)(wen)(wen)化(hua)、民(min)俗(su)风情、非遗传承等特(te)(te)色为主(zhu)的文(wen)(wen)(wen)(wen)化(hua)旅(lv)(lv)游(you)创(chuang)新融(rong)合(he)项目(mu)打造成新的湖(hu)(hu)(hu)(hu)南(nan)文(wen)(wen)(wen)(wen)化(hua)旅(lv)🐟(lv)游(you)吸引物(wu)。强化(hua)演(yan)(yan)(yan)艺和综(zong)艺节目(mu)内(nei)容审核(he)，牢(lao)(lao)牢(lao)(lao)守住安全底(di)线(xian)。（责任单位：省(sheng)委宣(xuan)传部、省(sheng)文(wen)(wen)(wen)(wen)化(hua)和旅(lv)(lv)游(you)厅、省(sheng)广(guang)电局、湖(hu)(hu)(hu)(hu)南(nan)广(guang)播电视台）

十、丰富文旅消费业态。加快培育基于(yu)移(yi)动(dong)(dong)(dong)互联网的(de)动(dong)(dong)(dong)漫游(you)(you)(you)(you)(you)(you)(you)(you)戏(xi)、数字(zi)创(chuang)(chuang)意、电子竞技(ji)、网络娱乐(le)、数字(zi)阅(yue)读等新(xin)兴文(wen)(wen)(wen)(wen)化消(xiao)(xiao)费业(ye)态，发(fa)(fa)展基于(yu)5G、超高(gao)清(qing)、增强现(xian)实(shi)、虚拟(ni)现(xian)实(shi)、人工智能等技(ji)术的(de)新(xin)一(yi)代沉浸式体(ti)(ti)(ti)(ti)验型文(wen)(wen)(wen)(wen)化和(he)(he)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)消(xiao)(xiao)费内容。支持产(chan)业(ye)园区(qu)、行(xing)业(ye)协会(hui)、娱乐(le)场所等合力打造区(qu)域(yu)性、全(quan)(quan)(quan)国(guo)(guo)(guo)性乃(nai)至国(guo)(guo)(guo)际性游(you)(you)(you)(you)(you)(you)(you)(you)戏(xi)竞技(ji)赛事。鼓(gu)励娱乐(le)场所丰富经营业(ye)态，办成多功能的(de)文(wen)(wen)(wen)(wen)化娱乐(le)体(ti)(ti)(ti)(ti)验中心。支持商业(ye)综合体(ti)(ti)(ti)(ti)、文(wen)(wen)(wen)(wen)化设施运营单(dan)位与(yu)文(wen)(wen)(wen)(wen)创(chuang)(chuang)机构、服(fu)务(wu)(wu)(wu)机构开(kai)展多种(zhong)形式合作，提供(gong)“一(yi)站式”文(wen)(wen)(wen)(wen)化旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)服(fu)务(wu)(wu)(wu)。挖掘湖(hu)湘(xiang)文(wen)(wen)(wen)(wen)化资(zi)源，扶持一(yi)批成长型、创(chuang)(chuang)新(xin)型的(de)文(wen)(wen)(wen)(wen)化和(he)(he)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)融(rong)(rong)(rong)合IP。以湖(hu)南(nan)(nan)成全(quan)(quan)(quan)国(guo)(guo)(guo)首个全(quan)(quan)(quan)域(yu)低空(kong)开(kai)放(fang)试点(dian)省(sheng)(sheng)(sheng)为契机，稳步发(fa)(fa)展低空(kong)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)。积极发(fa)(fa)展红色(se)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)，高(gao)质量推(tui)进(jin)(jin)长征国(guo)(guo)(guo)家文(wen)(wen)(wen)(wen)化公园（湖(hu)南(nan)(nan)段）建设，与(yu)江(jiang)西省(sheng)(sheng)(sheng)共(gong)(gong)同(tong)建设全(quan)(quan)(quan)国(guo)(guo)(guo)红色(se)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)融(rong)(rong)(rong)合发(fa)(fa)展创(chuang)(chuang)新(xin)区(qu)，支持汝城沙洲村传承(cheng)红色(se)文(wen)(wen)(wen)(wen)化引领绿色(se)发(fa)(fa)展。高(gao)水平(ping)办好中国(guo)(guo)(guo)红色(se)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)博览会(hui)、湖(hu)南(nan)(nan)文(wen)(wen)(wen)(wen)化旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)😼(you)(you)博览会(hui)、湖(hu)南(nan)(nan)国(guo)(guo)(guo)际旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)节(jie)、湖(hu)湘(xiang)动(dong)(dong)(dong)漫月、四季乡村文(wen)(wen)(wen)(wen)化旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)节(jie)、新(xin)能源汽车(che)拉(la)力赛等品牌活动(dong)(dong)(dong),鼓(gu)励各(ge)类市场主体(ti)(ti)(ti)(ti)通(tong)过市场化手段承(cheng)办文(wen)(wen)(wen)(wen)化旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)活动(dong)(dong)(dong)。发(fa)(fa)挥展会(hui)对文(wen)(wen)(wen)(wen)化旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)消(xiao)(xiao)费的(de)拉(la)动(dong)(dong)(dong)作用，建设一(yi)批集(ji)考察观光、休闲旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)、商贸交(jiao)流于(yu)一(yi)体(ti)(ti)(ti)(ti)的(de)商务(wu)(wu)(wu)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)综合体(ti)(ti)(ti)(ti)，支持文(wen)(wen)(wen)(wen)化企业(ye)和(he)(he)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)企业(ye)通(tong)过展会(hui)进(jin)(jin)行(xing)产(chan)品展示、信息推(tui)广。完善沿(yan)江(jiang)、沿(yan)湖(hu)水上(shang)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)航(hang)线公共(gong)(gong)服(fu)务(wu)(wu)(wu)配(pei)套设施，鼓(gu)励发(fa)(fa)展游(you)(you)(you)(you)(you)(you)(you)(you)艇旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)和(he)(he)水上(shang)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)。积极推(tui)进(jin)(jin)“文(wen)(wen)(wen)(wen)化旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you) 体(ti)(ti)(ti)(ti)育 康养(yang)”，进(jin)(jin)一(yi)步提升产(chan)业(ye)融(rong)(rong)(rong)合水平(ping)。(责任单(dan)位:省(sheng)(sheng)(sheng)文(wen)(wen)(wen)(wen)化和(he)(he)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)厅、省(sheng)(sheng)(sheng)发(fa)(fa)展改(gai)革(ge)委(wei)、省(sheng)(shꦦeng)(sheng)农(nong)业(ye)农(nong)村厅、省(sheng)(sheng)(sheng)卫(wei)生健康委(wei)、省(sheng)(sheng)(sheng)工业(ye)和(he)(he)信息化厅、省(sheng)(sheng)(sheng)生态环境厅、省(sheng)(sheng)(sheng)商务(wu)(wu)(wu)厅、省(sheng)(sheng)(sheng)体(ti)(ti)(ti)(ti)育局)

十一、优化文旅消费环境。推动高速(su)公路(lu)服(fu)务(wu)区(qu)建(jian)设(she)(she)(she)休闲(xian)驿站，加快(kuai)(kuai)A级(ji)(ji)景区(qu)通景公路(lu)建(jian)设(she)(she)(she)，设(she)(she)(she)置(zhi)一(yi)批自驾、自助(zhu)便民旅(lv)游(you)(you)服(fu)务(wu)点。支持有(you)条件的(de)文(wen)化(hua)(hua)(hua)场(chang)馆升级(ji)(ji)改(gai)造，建(jian)设(she)(she)(she)综合性文(wen)化(hua)(hua)(hua)体验消费中心(xin)。落实落细文(wen)化(hua)(✱hua)(hua)和(he)(he)旅(lv)游(you)(you)行业常态化(hua)(hua)(hua)疫情防(fang)控措施，强(qiang)化(hua)(hua)(hua)对(dui)文(wen)化(hua)(hua)(hua)娱乐、旅(lv)游(you)(you)设(she)(she)(she)施质量(liang)安全监(jian)管和(he)(he)文(wen)化(hua)(hua)(hua)旅(lv)游(you)(you)市(shi)(shi)场(chang)秩序监(jian)管，加快(kuai)(kuai)文(wen)化(hua)(hua)(hua)和(he)(he)旅(lv)游(you)(you)服(fu)务(wu)标(biao)准(zhun)化(hua)(hua)(hua)建(jian)设(she)(she)(she)，严厉(li)打(da)击违法违规经营行为(wei)，确(que)保(bao)文(wen)化(hua)(hua)(hua)旅(lv)游(you)(you)市(shi)(shi)场(chang)安全、有(you)序、规范、文(wen)明运(yun)营。完善市(shi)(shi)场(chang)主体和(he)(he)从业人员(yuan)信用记录并(bing)逐步纳入全国(guo)信用信息(xi)共享平台(tai)和(he)(he)国(guo)家企业信用信息(xi)公示系统，对(dui)列入文(wen)化(hua)(hua)(hua)市(shi)(shi)场(chang)黑名单和(he)(he)旅(lv)游(you)(you)市(shi)(shi)场(chang𒁃)黑名单的(de)市(shi)(shi)场(chang)主体、从业人员(yuan)实施联(lian)合惩戒(jie)。(责任单位:省(sheng)文(wen)化(hua)(hua)(hua)和(he)(he)旅(lv)游(you)(you)厅(ting)、省(sheng)交通运(yun)输(shu)厅(ting)、省(sheng)市(shi)(shi)场(chang)监(jian)管局(ju)、省(sheng)公安厅(ting)、省(sheng)住房城乡建(jian)设(she)(she)(she)厅(ting)、省(sheng)消防(fang)救(jiu)援总队(dui)、省(sheng)应急厅(ting))

十二、加强组织实施和政策保障。各地(di)(di)要把促(cu)进(jin)文化(hua)(hua)(hua)(hua)(hua)和(he)(he)(he)旅(lv)(lv)(lv)游消(xiao)费作为扩大消(xiao)费、畅通经济内循环的(de)重(zhong)要内容，建(jian)立领导(dao)协调机制(zhi)和(he)(he)(he)制(zhi)定具(ju)体落(luo)实方案，细(xi)化(hua)(hua)(hua)(hua)(hua)任务(wu)，推(tui)动落(luo)实。支持各地(di)(di)创新文化(hua)(hua)(hua)(hua)(hua)旅(lv)(lv)(lv)游投融(rong)资机制(zhi)，加(jia)(jia)强各类资金统筹。鼓(gu)励各地(di)(di)将城(cheng)(cheng)市转型中退出的(de)工业(ye)用(yong)(yong)(yong)地(di)(di)根据(ju)相(xiang)关规划(hua)优先用(yong)(yong)(yong)于(yu)发展(zhan)文化(hua)(hua)(hua)(hua)(hua)产(chan)(chan)业(ye)。对(dui)利(li)用(yong)(yong)(yong)历史建(jian)筑、老旧(jiu)厂房(fang)、仓库等发展(zhan)文化(hua)(hua)(hua)(hua)(hua)和(he)(he)(he)旅(lv)(lv)(lv)游产(chan)(chan)业(ye)，可实行(xing)五年(nian)内继续按原(yuan)用(yong)(yong)(yong)途(tu)和(he)(he)(he)土地(di)(di)权(quan)(quan)利(li)类型使(shi)用(yong)(yong)(yong)土地(di)(di)的(de)过(guo)渡期政策。引导(dao)保(bao)险(xian)业(ye)金融(rong)机构根据(ju)文化(hua)(hua)(hua)(hua)(hua)和(he)(he)(he)旅(lv)(lv)(lv)游行(xing)业(ye)特点开发种类丰富的(de)保(bao)险(xian)产(chan)(chan)品。探索开展(zhan)旅(lv)(lv)(lv)游景区经营(ying)权(quan)(quan)、门票收(shou)入权(quan)(quan)质押以及旅(lv)(lv)(lv)游企业(ye)建(jian)设用(yong)(yong)(yong)地(di)(di)使(shi)用(yong)(yong)(yong)权(quan)(quan)抵(di)押、林权(quan)(quan)抵(di)押等贷款业(ye)务(wu)。建(jian)立文化(hua)(hua)𝔍(hua)(hua)(hua)和(he)(he)(he)旅(lv)(lv)(lv)游数据(ju)监测体系，加(jia)(jia)强趋势(shi)分析研判(pan)，为促(cu)进(jin)文化🔯(hua)(hua)(hua)(hua)(hua)和(he)(he)(he)旅(lv)(lv)(lv)游消(xiao)费提(ti)供决策依据(ju)。(责(ze)任单位:省文化(hua)(hua)(hua)(hua)(hua)和(he)(he)(he)旅(lv)(lv)(lv)游厅(ting)(ting)、省发展(zhan)改革委、省财政厅(ting)(ting)、省自然(ran)资源(yuan)厅(ting)(ting)、省住房(fang)城(cheng)(cheng)乡建(jian)设厅(ting)(ting)、湖(hu)南银保(bao)监局(ju)(ju)、省统计局(ju)(ju))